yahoo sold

Yahoo sold to Verizon for £4.8 billion

 
As you have probably guessed by now, I have been around for quite some time having been in the web related industry for over 20 years.
Having witnessed the birth of Yahoo, its growth, plateau and decline, it really brings home how fleeting internet success can be.
Whilst it is not everything that is being sold off, for example it's patents and stake in Alibaba, Verizon who bought AOL last year says
“Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers,” Verizon Chairman and CEO Lowell McAdam said in the release. “The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”
 We can expect some big changes in the way that AOL manages yahoo advertising and a probable meger with AOL at some stage in the future.
What this will mean for SEO and search engine rankings through Yahoo, we will have to see what impact this will have.
 

SEO and Content

When starting writing some really good content for your blog or news articles, it has become more important than ever to look at the accompanying images that give your content that powerful "WOW" factor. The old adage that a picture paints a thousand words is stil true if you are able to locate a content suitable image that is eye catching and relevant.
There are a number of non commercial websites that offer images and graphics for you to use with a number of non restrictive usage rights in your content, today we are going to over a few of them, so remember if you don't have them bookmarked, do so today.
I thought that I would share one or two of my favourite image sites that I use when I am looking for some online marketing images or for my blogs and other content.

PEXELS

The skys the limitIt's really hard to understand the complex licenses, that is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for any legal purpose.
 
The pictures are free for personal and even for commercial use. You can modify, copy and distribute the photos. All without asking for permission or setting a link to the source. So that attribution is not required.
 
The images are tagged and there is a search facility to enable you to search for images in certain genres.

STOCKSNAP

through the camera lensWith hundreds of high resolution images added weekly, you can even subscribe to get them delivered to your inbox weekly, this is a great resource, images can be used for private and commercial usage with no attribution required. The images call under the creative commons CCO licence.
 
 
 

jumping the gap

Gap Analysis and Marketing to Lancashire and the journey to page one.

mind the gap - SEO Gap AnalysisWe are often asked by many of our clients what it takes to develop an Online Marketing Campaign that is geared towards increasing a company’s web presence in our local area. They want to know how they can achieve a high ranking on search engines and get their business noticed by both a local as well as a national audience.

Checking out the competition

When you start to investigate the SEO opportunity, we first have to look at your competitions site for the chosen keywords and take a snap shot or overview of their sites, after all, they are the ones that have the high rankings so we have a look at what they have done so well that they have achieved the ranking.
We sometimes have to start at a point where the company may have had a website, but their search engine ranking is for all intents and purpose non existent for their chosen keywords. However, that having been said, we have the advantage of the age of the domain on our side!  This is when we begin to get their SEO house, we start to look at the website itself from a technical aspect, ensuring that the platform that is in use is capable of delivering the required results, we then look at the site content architecture and then the content and back links in order to drive up their ranking. Before we get down to the nitty gritty we undertake more research on the competition. This is what we refer to as the SEO Gap Analysis and it involves “checking out” or re engineering the competition online assets.

We usually start out by taking the top 10 websites listed for the multiple keywords and phrases that our client would like to rank under and perform a “Gap Analysis.” You’re probably asking what on earth is a “Gap Analysis.” Well as SEO Consultants, how we would explain it to a client is like this “It is starting at the place (ranking) you are now, analysing how far we have to go and what we have to do, to get you to the place you want to be (page one).” We aim for the best! For most companies the best is Google Page #1 and Rank position #1. As SEO Consultants we are able to supply our clients with this information and advise them after extensive research on their competitors and the local target market what the cost and time frame for such an undertaking would be based upon the evidence that we have collected.

Comparing site Content

Now there are some things that cannot be easily overcome i.e. the age of a domain, there is a lot that can be done. By using specialist tools spidering tool such as "Screaming Frog", we analyse the website content. for example we would look at the number of articles or pages that exist on the site, word count, readability level, internal linking, content structure format, images, links, tags and meta tags, we then check the website for compliance with web standards, to be quite honest, we do not go overboard on this last element as long as it it can be proven to be nothing that is to serious.
Using a variety of other web tools, we investigate the number of backlinks and the “domain authority“. We create a comparative chart between you and your business competition in Lancashire as well as nationally. After all the information has been compiled. (we will more than likely see a number of websites that rank for multiple keywords and phrases, there is a 99% probability that those websites are on an ongoing SEO and content contract).

We take all this information and analyse the results, this is the easy part. The likelihood is that the website in question will be lacking in a number of areas, this gives us an indication of how much work, content, time and money will be required for us to achieve a favourable ranking and to begin to get noticed by the target audience.

Let’s chat about SEO Strategy

We then consult with our clients and offer them an seo strategy based on the facts and on the information that the research made available to us. We approach these hurdles as SEO Consultants and not Web Developers, you may ask why? We don’t look at your website in the same way as a developer would. We take into context the visual and relevant content that puts you apart from your competition and allows customers into your sales channel.
 
If you find yourself unsure of how to increase your search engine rankings, or feel like you are losing out on potential sales, please call us at Wild Fig Media. We are an online creative marketing agency with years of experience in resolving situations exactly like this in Lancashire and Nationally. We can walk you step by step through the options and the costs involved, also offer a social media campaign solution to give your company the boost it needs to get to where it should be.

Disambiguation and its role in SEO

"Disambiguation is a noun and refers to the removal of ambiguity in words and sentences by making something clear. Disambiguation narrows down the meaning of words which is a good thing when referring to its use in search engine optimisation."
 
If you have used Google (I know, silly question), you will have noticed that as you type in your query that Google tries to "predict" or anticipate what you are looking for based upon its search algorithm. As a part of this algorithm, Google is trying to disambiguate or find clarity on your request.
 
screenshot disambiguation
 
 Google tries to look into your "Intent" when you type your query into the search area, what is it that you are actually asking, for example if you had typed in "Birmingham", if it knew your location (location based services), and you are in the UK, it may bring up Birmingham city, Birmingham airport etc. However if no location was know it may bring up some of the following Birmingham, Alabama, the largest city in Alabama, Birmingham, Alabama (Amtrak station), known as Birmingham station, Birmingham-Hoover-Cullman Combined Statistical Area, Birmingham-Shuttlesworth International Airport, Birmingham, Connecticut, Birmingham, Kentucky, a sunken town, Birmingham, Indiana, Birmingham, Iowa, Birmingham, Kansas, Birmingham, Michigan, Birmingham, Michigan (Amtrak station), former station known as Birmingham station, Birmingham Missouri, Birmingham New Jersey, Birmingham Coshocton County Ohio, Birmingham, Erie County Ohio, Birmingham, Guernsey County Ohio, Birmingham, Chester County Pennsylvania, Birmingham Huntingdon County  Pennsylvania, Birmingham Township Schuyler County Illinois, Birmingham (Pittsburgh) and many other towns and cities around the world Etc.
 
You can now see how disambiguation either by making the query that is presented more complex, or adding clarifying criteria such as state or country to the above query would have made it far easier and faster to locate the desired information.
 
However this can also be done by adding rich snippets of data to your content or by ensuring that the content is written in such a way to assist in the disambiguation of your content is a great way of improving your content for organic seo.
Careful thought to the content, headers and sub headings will assist search engines to index your site data correctly and the benefits that can be derived.
 
Bill Slawski has written a great article on disambiguation and it and can be found here: http://www.seobythesea.com/2015/09/disambiguate-entities-in-queries-and-pages/