The promotional bus or coach hire business in the UK is a multi million pound industry that see the number of high value enquiries across the website from large marketing agencies and Blue Chip companies a daily occurrence.As you can imagine, it makes it a great business decision to spend a good proportion of your marketing budget on productive SEO and targeting the high value keywords and phrases.
We have been consulting into "roadshow promotions" for a few years now in the capacity of SEO Consultants only, as the current owner is a very skilled developer. Having said this he came to recognize his limitations when it came to achieving the results he desired on the Google search Platform.
As can now be seen from the results, anything to to do with "NHS health bus or "promotional bus" or coaches, they rank for multiple positions on the first page of Google for many of the key words and phrases. They have dramatically improved their position over time across a number of keywords and now rank on page #1, Position 1 of Google UK every time.
Over time we have had a domain name change from a dot com to a dot co.uk and have pulled through a number of keywords that we really liked, and is usually the case in these high value markets, they were in high demand, making our task all the more difficult to achieve. We created a strategy and a roll out plan in order for us to targeted them with specific content in order to get them onto the rankings. Over time we have worked both on page and off page to move from what was our current position, to Google s first page and then onto Page #1 Rank #1. It is sometimes more difficult to move up single positions on the Google rankings on page one than it is to get to page #1.
The increase in the number of enquiries that the being on page one brings with it, in this particular case, the sheer value of enquiries is quite phenomenal when one looks a the average value of each enquiry being in the region of £35 000 - +£100 000. The owners conversion rate on leads generated across the website is outstanding.
In what is a multi million pound industry here in the UK. The amount of time that was spent on consulting was not huge and the ROI on his investment as a percentage of this runs into the 1000's %, a very worth while investment indeed with a phenomenal ROI.
Whilst the majority of the enquiries are local we also have enquiries from Europe, America and Africa, this shows that even on a Global scale, the content management on the site is world class.
As an overview to some of the Organic SEO that we have seen undertaken include the building of other vertical market micro sites, (some not so micro sites), Back linking, various types of On page content management and Off page seo work. All work was undertaken to strict web master guidelines.
Over time we have had a domain name change from a dot com to a dot co.uk and have pulled through a number of keywords that we really liked, and is usually the case in these high value markets, they were in high demand, making our task all the more difficult to achieve. We created a strategy and a roll out plan in order for us to targeted them with specific content in order to get them onto the rankings. Over time we have worked both on page and off page to move from what was our current position, to Google s first page and then onto Page #1 Rank #1. It is sometimes more difficult to move up single positions on the Google rankings on page one than it is to get to page #1.
The increase in the number of enquiries that the being on page one brings with it, in this particular case, the sheer value of enquiries is quite phenomenal when one looks a the average value of each enquiry being in the region of £35 000 - +£100 000. The owners conversion rate on leads generated across the website is outstanding.
In what is a multi million pound industry here in the UK. The amount of time that was spent on consulting was not huge and the ROI on his investment as a percentage of this runs into the 1000's %, a very worth while investment indeed with a phenomenal ROI.
Whilst the majority of the enquiries are local we also have enquiries from Europe, America and Africa, this shows that even on a Global scale, the content management on the site is world class.
As an overview to some of the Organic SEO that we have seen undertaken include the building of other vertical market micro sites, (some not so micro sites), Back linking, various types of On page content management and Off page seo work. All work was undertaken to strict web master guidelines.
In more recent times we were able to convince the owners of the necessity of undertaking a planned roll out of regular social media posts onto newly created accounts, this has been undertaken and in this case, it is Facebook that has been the clear winner for them.