Howzit Media Marketing | SEO Consulting & Technical SEO
We were approached by Howzit Media Marketing to create a symbiotic relationship in regards to offering seo consulting and services, as a result of this relationship Howzit Media went through both a name change and change of business offerings. They were originally a creative agency and have developed into a Fully fledged marketing company who are situated on Fort Lauderdale, South Florida.
One of the services they had numerous requests for was SEO consulting. Having never really performed any Search Engine Optimization or SEO at any significant level, they had always turned the work away. Our task was to ensure that they would be able to offer this as a high level and primary service into the highly competitive market of Fort Lauderdale and South Florida.
We began by performing as SEO Gap analysis of the website and some of there major online and brick and mortar competitors.
We the began analysing the data to ensure that we had a clear picture of what lay ahead of us in terms of the amount of work we had to do, both to the technical aspects of the site and content in addition to the off site SEO.
Howzit Media's website had never really ranked on keywords for anything below the top 100 search results, our task was to ensure that we where able to gain significant ranking improvements to a number of key service keywords and phrases, to ensure that our presence was felt on the top few pages of Google. Within 7 weeks were ranking for 19 page one results for our selected keywords and phrases and many more in the top 20 - 50 results.
Almost all of these substantial changes in ranking has come about initially through the development of a content strategy and a blog platform that has allowed us to promote our services and products to our potential clients in detail.
Some of the additional items that we created other than the written content, was increased social media activity, great eye catching graphics and video that was positioned to help with our content.
We ensured that we added Google analytic s to the site again so that we could track the changes to the traffic and engagement levels that resulted from the improved content. We have had over a 200 % increase in traffic and our bounce rate has dropped substantially. We added HotJar to the site to monitor visitor movement and engagement on the pages and forms to further enhance the visitor flow and ensure that it was conversion rate optimised.
The SEO and marketing web space culture in Fort Lauderdale, Miami Dade and the Tri state area in South Florida area is a highly competitive market space into which we launched, but with the Gap analysis data at our disposal and having done the competitor research analysis, we knew exactly what was required for us to achieve the desired results.
If you feel that we can be of assistance in getting you similar results, please contact us. We would love to hear from you.